
Educator Mary-Jo Hill explains how YakBit can revolutionise workplace inclusion ahead of her conference speech.

Having taught in education for 25 years and worked as an advisor, and then later as a leadership coach. Mary-Jo realised that many in the classroom have difficulty in having their voices heard. She also acknowledged that adults in the workplace, during meetings and other events do not have the courage or encouragement to express their feelings and for sure, many voices shout louder and more frequently than others. Just take a look at Amanda Blanc’s recent meeting experience at Aviva!.

## From school to work

“YakBit evolved through my observation that, in a classroom, I needed to learn what is the best way to engage all in a teaching and listening forum, and how this can be managed to better effect.”

Having completed a MBA at the UEA, and taken part in the UEA Business Enterprise Start Up week, Mary-Jo decided that she wanted to use tech to analyse speech patterns and promote inclusivity in the workplace.

## Tech to the rescue

Those who feel marginalised and are less confident will benefit from YakBit. Research shows that there is a need to measure real time inclusion. This carries through from the educational environment right through to the workplace.

By using speech analytics, AI, and machine learning to increase awareness of how people talk and listen in a meeting space. Mary-Jo stresses that YakBit is still in its infancy but is examining ways to use insight to make meetings more effective. The AI will also be able to register silences as well as speech - who is speaking, who isn’t and then analysis can assess why this is so. The aim is to “ensure that there is core participation and there are structures and systems in place so those who are less confident become more engaged.”

## Testing the methodology

YakBit is now trialling the MVP with a creative agency in Norwich, with AI expertise on the Board. Smart Grant Funding for further R&D is vital to move this forward. By talking at the conference Mary-Jo hopes that members of the tech community will contribute, with their thoughts, ideas, expertise and knowledge.

## The future

Corporations who might wish to adopt YakBit, include those early adopters, “who value equality and inclusion.”’ She is also very aware that companies that, potentially, could benefit from this programme, will be nervous. On the positive side “many industries have a mandate to report on Equality, Diversity and Inclusion.” Mary-Jo values all Norfolk Networks and colleagues here to find companies interested in adopting YakBit.

To hear more about this intriguing project, come along to [Mary-Jo’s talk on the 16 June at 13.45 pm](https://nordevcon.com)


YakBit - making inclusion in the workplace matter


Ahead of her conference speech, [Katie Fisher](https://twitter.com/pandatwinkles), senior experience strategist at Norwich based, [The User Story](https://www.theuserstory.com/), talked to us about the importance of UX.

## Evidence and psychology

UX is psychology driven. Katie clarifies how user experience or rather, user experience research, is about using human behaviour and attitudes to inform design and the building of products.

> There is a reason behind anything that we design because we understand that there is a motivation behind what people want to achieve by using this website etc.

By speaking to users, Katie and her team try to understand the reasons behind why and how the public use websites. UX designers are approached by businesses that want to understand how people use their products. Without the data, the interviews and the science, it’s impossible to answer these pertinent questions.

## What the user wants

Starting from scratch Katie explained that she wants to comprehend people's problems when landing on a specific website. ”You’re not going to get very far if you’re always asking people something new” is just one of her discoveries.

Technology doesn’t always have to be new as far as the end user is concerned. It just has to work. “People thrive on familiarity, they have mental models for this, the design heuristic is recognition over recall.” You should always recognise something rather than remember. Our memory works like this. If consumers have to work too hard on your website - they’ll leave.

For example, “there are only five icons that are universally recognised by the user.” Introduce a new aspect and the public is puzzled. People don’t always recognise novelty and they’ll have to re-learn things and use a greater cognitive load. The user will have to use more thought to figure something out - they’ll leave the platform.

> To understand if people will understand something, use it and complete a task on the website, we’re looking at behaviour compared to the interview based analysis.

## Developers and UX

Katie feels that there is some misunderstanding about what people who work in UX are trying to do.

> The way that the User Story works is that whatever we’re designing from a really early stage we want to speak to the developers, who are going to have to build it, at this time.

This is the time for compromises. Discussions of time & cost are held during this period. ”This is the time to bring developers on board so they understand ‘we’re not throwing things over a fence at them.’”
“We always want to work with developers, even when they’re constructing the website, as we know that things will come up in the actual build ,that may be either design or the data driven that doesn’t quite work.” Traditionally, this type of collaboration hasn’t always been the focus of either dev’s or UX designer’s minds. Times have changed and all of The User Story projects are collaborative.

“Though some developers aren’t used to having to collaborate, front end developers are better at this way of working than some back end engineers.” Explanations from UX designers can clarify the process. Sharing snippets and video clips is an important step in the collaborative procedure.

## Learn more about UX

If you want to discover more about UX, users and the importance of understanding how and why websites work - catch up with Katie’s session at [nor(DEV):con on 17 June at 13.30 - Your users don’t care.](https://nor.dev/con).


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YakBit - making inclusion in the workplace matter

Devs, design & users